Innovation, consumer insight and processing knowledge for sustainability and health
The main objective of this research program is to contribute to research-driven innovation in the Norwegian food industry in line with the UN Sustainable Development Goals through understanding innovation processes, consumers, and product and process interactions.
01. Jan 2021
31. Dec 2024
The Agricultural and Food Industry Research Funds (FFL/JA)
- Understand and foster innovation in the Norwegian food industry at the corporate and system level and strengthen research-driven innovation
- Increase knowledge about consumer behavior, eating experience and sensory perception and involve consumers in research and innovation
- Increase knowledge of and apply food technology to improve taste, texture, nutrition and bioavailability, health effects and sustainability of different product groups
- Increase value creation and sustainability through optimal utilization of Norwegian food raw materials
Results so far
Sustainable Food Innovation
On one side, we analyze how firms can be more innovative, and on the other side how we can bridge the gap between research and industry. At firm level, we consider both large and small firms. A survey with large firms aims at understanding how complying with sustainability standards represent an innovation driver. Preliminary results reveal that despite being aware about sustainability needs, firms relate this need only to energy and CO2 emissions. However, we also saw new open areas of research (e.g. plant-based alternatives) and increasing R&D collaborations, showing that sustainability and innovation are supporting each other.
We are also working on understanding entrepreneurial orientation, and innovativeness of local small food producers. On one side, we assessed their ability to learn from the experience of participating to a food contest, and, on the other side, we evaluated their ability to explore new niches and launch new product categories on the market. The ultimate scope is to facilitate the shift towards sustainable innovations of incumbents, and to foster innovative initiatives at local level.
We are also studying the Corona crisis, as innovation opportunity, as,it can constitute a learning factor for the food industry. With regard to knowledge transfer, we studied how to make research results more available for the food industry, and how to improve competitiveness of new healthy and sustainable food products by overcoming barriers and opportunities.
Consumer and Sensory Science
We focuse on sensory and consumer perception, eating behavior, and involving consumers in research and innovation to support more healthy and sustainable diets. Regarding healthy eating, we research the relation of taste sensitivity and oral microbiota, and we will link it to preferences, to better understand the potential link to overeating and unhealthy eating. We have shown that taste sensitivity in preadolescents is linked to their food choices and preferences. With regards to the way food is eaten, we are working with a Face Decoding software (Food Behaviour module) to better understand food chewing and swallowing patterns and how they relate to food composition (food texture) and to food intake. The ultimate objective is that the industry could formulate food with specific textures that people like while reducing overeating.
With regards to sustainable food behaviour, we are studying sensory barriers (taste and texture) towards healthier and more sustainable diets with increased consumption of plant-based foods, and the use of rest-raw materials in enriched foods, with the aim of using the whole animal into food production of more sustainable, innovative food options. We are also working on supporting consumers towards bringing down food waste in the households, through an intervention study with young consumers.
We also focus on food experiences and preferences for special groups of consumers and to advance methodological aspects of sensory and consumer research and associated statistical methods (sensometrics). We have focused on co-creation methods with preadolescent consumers in workshops and an online platform; ideas generated for new products will be evaluated by selected industrial stakeholders, to better understand the added-value of co-creation approaches for the Norwegian industry.
The inclusion of high-pressure homogenized vegetable emulsions increased the firmness in falafel independent of vegetable type but had no effect on water loss. Preliminary results of incorporation of wet (>40% moisture) and dry (<40% moisture) texturized protein (SusHealth WP5) ingredients into vegetarian meat balls and hamburgers show that further improvement is necessary to acquire the desired texture.
Application of plant-protein concentrates without texturization gave products with a raw and sticky texture requiring additives(e.g. hydrocolloids). Optimal processing conditions for plant-based patties differ from meat-based products in terms of mixing (shorter) and cooking (time/temperature). Tomato variety and processing conditions had great impact on viscosity and lycopene bioaccessibility during simulated digestion, which is important knowledge for the application of tomato emulsions as functional food.
Galactomannan molecular weight likely plays an important role for the hypoglycemic effect of guar fortified bread but is reduced during bread production. However, this reduction can be minimized by optimal processing. Chicken protein hydrolysates improved protein digestibility compared to whey protein in fortified drinks using an in vitro digestion model for elderly. Bovine and porcine lung have been used as ingredients in sausages up to 20%, which improved water binding. Sausages prepared with lung did not differ from the control in terms of consumer liking.
We will focus on generating a deeper understanding of the Norwegian food industry from an innovation system perspective and how adaptation to new demands and capabilities can be a driver of innovation for small and large firms. Effects of changing framework conditions (crisis) and public procurement for innovation will be studied. We focus on transdisciplinary collaboration and improving knowledge transfer from research to industry.
Consumer and Sensory Science
We will increase knowledge about sensory and consumer perception, eating behavior, and involving consumers in research and innovation to support more healthy and sustainable diets. We will study the relation of consumers perception, preferences and food intake barriers and drivers for overeating and unhealthy eating. We will also focus on food experiences and preferences for special groups of consumers (e.g. age groups, special diets) and advance methodological aspects of sensory and consumer research and associated statistical methods (sensometrics).
We will will build a knowledge base to improve taste, texture, nutritional quality, health impact and sustainability of different product categories. We will study ingredient and process interactions to ensure good functional properties, sensory quality, storage stability and nutritional quality in Norwegian plant-based products. Research will also focus on products with improved nutritional quality and products contributing to reduced glycaemic load as well as healthier and more sustainable meat products with sustainable protein replacements and strategies to reduce saturated fat.
We collaborate interdisciplinary on joint topics across all three main areas/work packages.
The role of food packaging on children’s diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond
Comparison of Different Ways of Handling L-shaped Data for Integrating Sensory and Consumer Information
Potential use of naturally colored antioxidants in the food industry—A study of consumers’ perception and acceptance
Does responsiveness to basic tastes influence preadolescents’ food liking? Investigating taste responsiveness segment on bitter-sour-sweet and salty-umami model food samples
Basic taste sensitivity, eating behaviour, and propensity of dairy foods of preadolescent children: How are they related?
Capturing food-elicited emotions: Facial decoding of children’s implicit and explicit responses to tasted samples
Children’s sweet tooth: Explicit ratings vs. Implicit bias measured by the Approach avoidance task (AAT)
Moving Consumers along the Innovation Adoption Curve: A New Approach to Accelerate the Shift toward a More Sustainable Diet
Radical innovation in a conservative industry. Selected cases of new product development in the Norwegian food industry
Intake of Fibre-Associated Foods and Texture Preferences in Relation to Weight Status Among 9–12 Years Old Children in 6 European Countries
Guar gum fortified white breads for prospective postprandial glycaemic control – Effects on bread quality and galactomannan molecular weight
Green or clean? Perception of clean label plant-based products by omnivorous, vegan, vegetarian and flexitarian consumers
Protein Enrichment of Wheat Bread with Microalgae: Microchloropsis gaditana, Tetraselmis chui and Chlorella vulgaris
Biodegradable Active Packaging as an Alternative to Conventional Packaging: A Case Study with Chicken Fillets
Meat replacer? No thanks! The clash between naturalness and processing: An explorative study of the perception of plant-based foods
Sensory methodology in product optimization of coldsmoked Atlantic salmon (Salmo salar L.) processed with atomized purified condensed smoke
Strategic research program
This is one of four strategic research programs funded by the The Agricultural and Food Industry Research Funds (FFL/JA) in the period 2021-2025. In these programs, we set ourselves ambitious goals to bring Norwegian food production a good step forward with regard to health, taste, sustainability, security and quality.
The programs are:
FoodForFuture | FutureFoodControl | SusHealth | Precision
Norwegian vegetables, legumes and grains in sustainable vegetarian products
Precision Food Production
Healthy and sustainable future with Norwegian agricultural products and ingredients
Consumers in a sustainable Norwegian food system
Food safety, reduced food waste and sustainable packaging
Restructuring the food system