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We conduct research into how societal changes affect eating habits, attitudes and preferences – and how consumers perceive food innovations. What does it take for our innovation efforts to succeed in a sustainable food industry? Do we need a new mindset and new ways of collaborating? 

We develop new tools and methods that can help in innovation processes. We conduct research into these processes and use ‘Design Thinking’ to facilitate and drive rewarding innovation processes. We involve consumers in our processes. We study how they perceive food innovation.