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  • Are we ready to eat algae? Insects? Sausages made from innards? Laboratory-grown meat?  
  • How many consumers have embraced the plant-based diet trend?  
  • Is it possible to increase the proportion of seafood on Norwegian dinner tables?  
  • What do children prefer to eat if left to choose for themselves? And young people?  
  • Does it matter what the food is packed in?  
  • And do we want exciting flavours from all over the world, or is there a growing desire to become more self-sufficient?  

Consumer insight is important to food manufacturers and governments and, thus, to our researchers, too. The knowledge we acquire is conveyed to the food industry.

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