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I am a researcher in the field of consumer research. I have been working in Nofima since 2007. I focus on consumer research and food product/concept development and perception. I am particularly interested in developing useful knowledge about factors that influence consumers’ perception of products/information and their actual food choice behaviour. I combine a broad range of experimental (experiments, eye-tracking, facial expression recognition), quantitative (survey) and qualitative (focus groups, open ended questions) research methods. I have a PhD on consumer research in new product/concept development (Tromsø, Norway), an MSc focused on consumer and sensory science (Wageningen, the Netherlands) and a BSc specialized in human nutrition behaviour (Thessaloniki, Greece).