Translating barriers into potential improvements: the case of new healthy seafood product development

Publication details

Journal : Journal of Consumer Marketing , p. 224–235 , 2010

International Standard Numbers :
Printed : 0736-3761
Electronic : 2052-1200

Publication type : Academic article

Contributors : Altintzoglou, Themistoklis; Hansen, Karina Birch; Valsdottir, Thora; Odland, jon Øyvind; Martinsdottir, Emilia; Brunsø, Karen; Luten, Joop

Links :
DOI : doi.org/10.1108/07363761011038...