Journal : Journal of Aquatic Food Product Technology , vol. 23 , p. 155–164–10 , 2014
Publisher : Haworth Press
International Standard Numbers
Printed : 1049-8850
Electronic : 1547-0636
Publication type : Academic article
Issue : 2
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Consumers in England and France are exposed to different fish products and information at the marketplace. Based on this information and cultural differences, English and French consumers create expectations about fish products. The aim of this study was to compare English and French consumers on: (a) expectations regarding labeling on cod fillet products, (b) important factors when purchasing prepacked and fresh fish, and (c) drivers and barriers to fish consumption. English consumers (n = 120) reported in a survey more positive expectations about thawed products than French consumers (n = 120) due to greater familiarity with relevant labeling information.