Seafood is a healthy and sustainable protein source. However, navigating in the complex world of sustainability in seafood consumption is challenging for the consumer. This project aims to make it easier for the consumer to make conscious choices for a more sustainable diet.

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01. May 2024


30. Apr 2026

Funded by

Horizon Europe (EU)


Trust IT (leader), Italy, Commpla SRL, Italy, Idryma Technologias Kai Erevnas, Greece, Nofima, Norway, Eurofish (International organisation for the development of fisheries and aquaculture in Europe, Denmark, European food information resource, Belgium, Premotec Poland, Poland, Absil Maria Christina Petronella, Netherlands, Premotec GMBH, Switzerland, Poseidon, UK


To make conscious choices about a sustainable diet, you need to know the provenance of your food, the nutritional value, the welfare of the animal and the sustainability level of the food. 

In the VeriFish project we aim to address the lack of standardised information on fish and seafood products. The project will offer a framework of verifiable sustainability indicators that is based on already existing research, databases, and reports. 

Key outcomes: How to communicate about seafood

During the project period we will release a series of products directed towards the seafood industry and consumers to foster informed consumption choices. Amongst these, we will develop an app where users will find more information on specific seafood species. 

A key outcome of the project will be a Good Practice recommendation on how to communicate seafood to consumers. The recommendations will be based on the indicator framework and different consumer segments. The recommendations will be published as a CEN Workshop Agreement. 

Nofima’s role in the project

Nofima leads the work on the Good Practice recommendations, and we will contribute to the indicator framework. In addition, we will work on media products directed towards the seafood industry and children.