Guilt-free pleasures: how premium and luxury influence regret

Publication details

Journal : Journal of Product & Brand Management , vol. 28 , p. 421–431 , 2019

Publisher : Emerald Group Publishing Limited

International Standard Numbers :
Printed : 1061-0421

Publication type : Academic article

Contributors : Lyons, Sarah Joy; Wien, Anders Hauge; Altintzoglou, Themistoklis

Issue : 3

Links :
ARKIV : http://hdl.handle.net/11250/25...
DOI : doi.org/10.1108/JPBM-02-2018-1...