Geir Sogn-Grundvåg

I have worked as a senior researcher at Nofima since 1998. My research focuses mostly on various aspects of product differentiation. I have a Master of Science degree in marketing from the Norwegian College of Fishery Science at the University of Tromsø (1992). My PhD which focuses on market orientation is from the same institution (2001). I also hold a Master of Science degree in marketing from the University of Stirling (1994). In 2007 I was found to be competent as a Professor at the University of Stavanger.

+47 470 29 204

+47 77 62 90 91

geir.sogn-grundvag@nofima.no

Tromsø

Marketing Research

See publications in Cristin

My Projects

EthiCatch

Animal welfare, ethics, quality and added value in coastal fisheries

2020 - 2022

Qualidiff

Quality-based differentiation of salmon

2018 - 2022

SnowMap

New knowledge to develop the snow crab value chain

2017 - 2020

SFI CRISP

Centre for Research-based Innovation in Sustainable fish capture and Processing technology

2011 - 2019

Seafood quality

2015 - 2019

CATCH

Market-oriented and sustainable value chains for cod products based on live storage

2014 - 2018

Salmon to South Africa

2013 - 2015

My publications

Geir Sogn-Grundvåg has 87 publications at Nofima:

Quality-enhancing fishing in the coastal fishery for Atlantic cod in Norway

Marine Policy, 2022
Academic article

Fishing tactics and fish quality: The case of the coastal fishery for Atlantic cod in Norway

Fisheries Research, 2022
Academic article

Auction versus direct sale: the effect of buyers and sellers on prices

European Review of Agricultural Economics, 2021
Academic article

Fish quality and market performance: The case of the coastal fishery for Atlantic cod in Norway

Marine Policy, 2021
Academic article

Brands, Labels, and Product Longevity: The Case of Salmon in UK Grocery Retailing

Journal of International Food & Agribusiness Marketing, 2021
Academic article

Competition in a fish auction: The case of Atlantic cod in Northern Norway

Fisheries Research, 2021
Academic article

Price and quality in the ex-vessel market for whitefish

2020
Nofima’s reports

Fishing methods for Atlantic cod and haddock: Quality and price versus costs

Fisheries Research, 2020
Academic article

The vessels’ catch and storage capacity and quality of landed whitefish. Increased quality of whitefish landings from the coastal fleet

2020
Nofima’s reports

Culture from a value systems perspective: A study of CATCH, an interdisciplinary research project in fisheries and aquaculture in Norway

2020
Academic chapter/article/Conference paper

Auksjon eller kontrakt? Råfisklagets omsetning av ombordfryst hvitfisk

Norsk Sjømat, 2019
Article in business/trade/industry journal

Eco-labels and product longevity: The case of whitefish in UK grocery retailing

Food Policy, 2019
Academic article

Action or negotiation? The first-hand sale of frozen whitefish

2019
Nofima’s reports

An integral systems theory perspective of interdisciplinary collaboration: The example of CATCH, a capture-based aquaculture research project for quality Norwegian cod products

Academic Journal of Interdisciplinary Studies (AJIS), 2019
Academic article

Large buyers at a fish auction: The case of the Norwegian pelagic auction

Marine Policy, 2018
Academic article

Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market

Sustainability, 2018
Academic article

Hybrid Surveys: A Method for the Effective Use of Open-Ended Questions in Quantitative Food Choice Surveys

Journal of International Food & Agribusiness Marketing, 2018
Academic article