Published 2006

Read in Norwegian

Publication details

Journal : European Journal of Marketing , vol. 40 , p. 100–112–13 , 2006

Publisher : Emerald Group Publishing Limited

International Standard Numbers :
Printed : 0309-0566
Electronic : 1758-7123

Publication type : Academic article

Contributors : Sogn-Grundvåg, Geir; Grønhaug, Kjell

Issue : 01.feb

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian


Originality/value - Provides insights into the under-researched question of why so many firms fail and so few succeed in their pursuit of opportunities.