Journal : European Journal of Marketing , vol. 40 , p. 100–112–13 , 2006
Publisher : Emerald Group Publishing Limited
International Standard Numbers
Printed : 0309-0566
Electronic : 1758-7123
Publication type : Academic article
Issue : 01.feb
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Originality/value - Provides insights into the under-researched question of why so many firms fail and so few succeed in their pursuit of opportunities.