How customer requests may lead firms astray: conceptual issues and an empirical illustration
Publication details
Journal : Marketing Intelligence & Planning , vol. 26 , p. 496–507–12 , 2008
Publisher : Emerald Group Publishing Limited
International Standard Numbers
:
Printed
:
0263-4503
Electronic
:
1758-8049
Publication type : Academic article
Issue : 5
If you have questions about the publication, you may contact Nofima’s Chief Librarian.
Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no
