I work as a researcher in the department Marketing Research. My focus of interest is marketing and strategy related issues in international trade; development of new and established markets; strategic decision-making and how businesses cope with competition and product development. I have worked on many projects related to clipfish or whitefish industry, but I also work on projects related to pelagic Fish, salmon and byproducts from a variety of species. Further, I have been involved in projects related to quality and freshness of fish and questions related to sustainability. Currently we are working on a 3 year project on e-commerce. The market I know best is Brazil, but I have knowledge of Angola, Portugal and Spain, Japan, South-Korea and China. I also know South-east Asia from my days as a student there.

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Marketing Research

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