The current focus is on the future competitive situation for Norwegian clipfish. Are the competitive advantages for the Norwegian industry eroding? If so, why?

Last update

Read in Norwegian


01. Jan 2014


31. Dec 2016

Funded by

Norwegian Ministry of Trade, Industry and Fisheries

Project Manager(s):

Ingelinn Eskildsen Pleym

Over the last decade, we have seen changes in the market for bacalhau products, with a trend for more convenient products.

In this project, we aim to get a better understanding of the future competitive situation for the Norwegian industry for salted and cured fish by taking a closer look at the Portuguese bacalhau industry.

Portugal is the most important trade partner and market, hence knowledge of their buying criteria and strategic priorities are therefore interesting.

Of all cod exported from Norway, 26 percent goes to Portugal, mostly to the industry for salted and cured products.


Research areas

Market studies