Published 2020

Read in Norwegian

Publication details

Journal : Journal of International Food & Agribusiness Marketing , p. 1–33–33 , 2020

Publisher : Routledge

International Standard Numbers :
Printed : 0897-4438
Electronic : 1528-6983

Publication type : Academic literature review

Contributors : Voldnes, Gøril; Pleym, Ingelinn Eskildsen; Ageeva, Tatiana N; Alm, Siril; Nyrud, Thomas; Rosnes, Jan Thomas

Research areas

Economy and profitability

Market studies

Marketing strategy

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no

Summary

This review presents the current status of knowledge on e-commerce trade of groceries, and perishable foods, and offers highlights of the different important aspects crucial for trading quality seafood through e-commerce channels. The perishable nature of seafood requires particular care to maintain its quality and nutritional content throughout the supply chain to avoid waste and losses. E-commerce of grocery goods is increasing and knowledge about what is needed to secure the quality of highly perishable products through e-commerce channels is lacking. This involves knowledge into several disciplines. Thus, a cross-disciplinary search through 35 databases was conducted that revealed 2575 articles using different search words relevant for the diverse disciplines in combination with e-commerce. Results reveal limited focus on seafood and e-commerce and need for greater cross-disciplinary research attention in the future.

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