Published 2020

Read in Norwegian

Publication details

Journal : Journal of International Food & Agribusiness Marketing , p. 1–33–33 , 2020

Publisher : Routledge

International Standard Numbers :
Printed : 0897-4438
Electronic : 1528-6983

Publication type : Academic literature review

Contributors : Voldnes, Gøril; Pleym, Ingelinn Eskildsen; Ageeva, Tatiana N; Alm, Siril; Nyrud, Thomas; Rosnes, Jan Thomas

Research areas

Economy and profitability

Market studies

Marketing strategy

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian


This review presents the current status of knowledge on e-commerce trade of groceries, and perishable foods, and offers highlights of the different important aspects crucial for trading quality seafood through e-commerce channels. The perishable nature of seafood requires particular care to maintain its quality and nutritional content throughout the supply chain to avoid waste and losses. E-commerce of grocery goods is increasing and knowledge about what is needed to secure the quality of highly perishable products through e-commerce channels is lacking. This involves knowledge into several disciplines. Thus, a cross-disciplinary search through 35 databases was conducted that revealed 2575 articles using different search words relevant for the diverse disciplines in combination with e-commerce. Results reveal limited focus on seafood and e-commerce and need for greater cross-disciplinary research attention in the future.