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Marketing research

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Research director

Portrait of  Pirjo Honkanen

Pirjo Honkanen

Research Director
+47 77 62 90 37

Research areas

Consumer insight

The food industry needs to know what the consumer likes in order to make new food products.

Marketing strategy

Getting customers to buy food products requires a general understanding of market demand.

Market studies

Where should you market your food products and how?

Trends

Our relationship with food is changing as society transforms and evolves.

Food systems

Everything is connected.

Sustainability

Nofima’s research into the food we eat takes account of the four dimensions of sustainability: environmental, economic, social and institutional.

Diet and health

A healthy, sustainable diet requires knowledge of the interplay between raw materials, ingredients, processes and products.

Employees

Portrait of  Themistoklis Altintzoglou

Themistoklis Altintzoglou

Senior Scientist

Portrait of  Kamilla Bergsnev

Kamilla Bergsnev

Scientist

Portrait of  Florent Govaerts

Florent Govaerts

Scientist

Portrait of  Morten Heide

Morten Heide

Senior Scientist

Portrait of  Pirjo Honkanen

Pirjo Honkanen

Research Director

Portrait of  Ove Johansen

Ove Johansen

Scientist

Portrait of  Martine Meland

Martine Meland

Scientist

Portrait of  Ingrid Kristine Pettersen

Ingrid Kristine Pettersen

Scientist

Portrait of  Ingelinn Eskildsen Pleym

Ingelinn Eskildsen Pleym

Scientist

Portrait of  Geir Sogn-Grundvåg

Geir Sogn-Grundvåg

Senior Scientist

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Telephone +47 77 62 90 00

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Muninbakken 9-13, Stakkevollan
P.O. Box 6122
NO-9291 Tromsø
Norway

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  • Norsk
  • Our research
    • Research areas
    • Projects
    • Laboratories and pilot plants
  • Our services
    • Services
    • Courses and events
  • Our results
    • Results
    • Worth knowing
    • Publications
    • Topics from A-Z
    • Videos
    • Creating value
  • About us
    • Employees
    • Media
    • Job vacancies
    • About Nofima
    • Contact
    • Organisation
    • Nofima as a partner in EU projects
    • Participation in innovation clusters
    • Company background