I do research on consumer behaviour in the Department of Market Research in Tromsø. Among other things, I look at how consumers’ feelings, attitudes and preferences influence choices and buying behaviour. I also research how multisensory perception can influence customers’ experiences in different contexts and surroundings (multisensory marketing).

My background is in cognitive psychology and neuroscience. I have a master’s degree in psychology from the Norwegian University of Science and Technology (NTNU) in Trondheim, with a thesis on taste perception from a psychological and neuroscientific perspective.

I have a PhD degree in cognitive psychology from the University of Tromsø, where I conducted research on conscious and unconscious emotional learning.
I have expertise in conducting research experiments using technologies such as Extended reality (XR), e.g. Virtual reality (VR). I also work with psychophysiological measurements (e.g. heart rate, muscle tension).

In addition, I am a professional chef, and have worked at various restaurants both in Norway and abroad as well as in hotels and at offshore installations.

I have previously worked in the fields of fisheries and aquaculture, and have completed a vocational technical college education in food science from Ålesund.

+47 940 33 203

+47 77 62 92 13



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