Marketing strategy
Getting customers to buy food products requires a general understanding of market demand.
We obtain knowledge on how to use food properties to gain a competitive advantage and to enhance profitability.
Our surveys provide answers for how to communicate with consumers depending one’s product range and preferred markets. We use a range of tools from surveys to in-depth interviews to gain insight.
We obtain knowledge of the potential to differentiate and position products and to develop possible niche strategies for a number of products.
