Published 2021

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Publication details

Journal : Journal of Behavioral and Experimental Economics , vol. 94 , 2021

International Standard Numbers :
Printed : 2214-8043
Electronic : 2214-8051

Publication type : Academic article

Contributors : Bröring, Stefanie; Carraresi, Laura

Research areas

Sustainability

Societal impact

Food systems

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Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no

Summary

Systems thinking (ST) represents an important cognitive paradigm for the transition towards a circular bio-economy, as greater awareness of the environmental impact of fossil-based products may lead to a switch to sustainable alternatives produced from secondary biomass which is not used as feed or food. However, the relationship between ST and the adoption of bio-based products, as well as the general mechanism of how ST affects environmental behavior, is not yet well-understood. The present study therefore aims to close these research gaps by conducting a survey-based experiment with a ST-motivated treatment, in which participants are asked to list as many consequences of their consumption behavior as possible (N=446 US consumers). Our findings suggest that the treatment is able to slightly activate a ST perspective, along with indirectly affecting consumer intentions to buy bio-based products by means of ST. Subsequent mediation analyses further reveal that an ecological worldview as well as variables from the norm-activation model function as mediators of the relationship between ST and purchase intention.

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