Market and consumer

Quality healthy food must make its way from the production process to the dinner table. We conduct research into diets and tastes, and study what people want to buy and eat. Being knowledgeable of industrial market conditions, trends and attitudes is important for succeeding as a food producer.

The food industry needs to know what the consumer likes in order to make new food products.

A healthy, sustainable diet requires knowledge of the interplay between raw materials, ingredients, processes and products.

Three factors – new technology, new sales channels and changing consumption patterns – affect innovation in the food industry.

Where should you market your food products and how?

Getting customers to buy food products requires a general understanding of market demand.

Sensory science is the study of how our senses are stimulated by sights, smells, tastes, touching or sounds.

Our relationship with food is changing as society transforms and evolves.