Food risk communication to consumers: The scare of antibiotic resistant bacteria in chicken
Publication details
Journal : International Journal on Food System Dynamics , vol. 14 , p. 212–225 , 2023
International Standard Numbers
:
Electronic
:
1869-6945
Publication type : Academic article
Issue : 2
Links
:
DOI
:
doi.org/10.18461/ijfsd.v14i2.F...
ARKIV
:
hdl.handle.net/11250/3080391
Research areas
Consumer insight
Societal impact
If you have questions about the publication, you may contact Nofima’s Chief Librarian.
Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no
Summary
In 2014 a food scare following a report on antibiotic resistant bacteria in chicken fillets led to a dramatic drop in sales of chicken. Actors in the food chain as well as the authorities were unprepared for the consequences of the case. The study investigated how risk communicators coped with the crisis through in-depth interviews with 14 relevant actors. The case study illustrated how delayed risk communication from authorities opened for stakeholders with contradictory views and other agendas. Further, although the risk communicators were aware of the concept of risk perception, they may not truly acknowledge the power triggering emotions.
