Published 2023

Read in Norwegian

Publication details

Journal : International Journal on Food System Dynamics , vol. 14 , p. 212–225 , 2023

International Standard Numbers :
Electronic : 1869-6945

Publication type : Academic article

Contributors : Langsrud, Solveig; Veflen, Nina

Issue : 2

Research areas

Consumer insight

Societal impact

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no

Summary

In 2014 a food scare following a report on antibiotic resistant bacteria in chicken fillets led to a dramatic drop in sales of chicken. Actors in the food chain as well as the authorities were unprepared for the consequences of the case. The study investigated how risk communicators coped with the crisis through in-depth interviews with 14 relevant actors. The case study illustrated how delayed risk communication from authorities opened for stakeholders with contradictory views and other agendas. Further, although the risk communicators were aware of the concept of risk perception, they may not truly acknowledge the power triggering emotions.

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