Norwegian Farmed Salmon: A Commodity in Need of Differentiation?
Publication details
Journal : Journal of International Food & Agribusiness Marketing , p. 1–31 , 2023
International Standard Numbers
:
Printed
:
0897-4438
Electronic
:
1528-6983
Publication type : Academic article
Links
:
DOI
:
doi.org/10.1080/08974438.2023....
ARKIV
:
hdl.handle.net/11250/3072882
Research areas
Market studies
If you have questions about the publication, you may contact Nofima’s Chief Librarian.
Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no
Summary
Despite much innovation and development in the Norwegian salmon industry, the focus has largely been on building volume and reducing costs. Limited attention has been paid to develop value added products and differentiation strategies in Norway to reap stable profits associated with such strategies. In depth-interviews with a supply chain containing Norwegian salmon producers, one exporter and one feed producer, industrial buyers representing two Polish processing companies and two German retailers, aimed to provide insight into why more differentiation is not happening in the Norwegian salmon industry. Results from this supply chain reveals lack of communication and asymmetric power-dependence relations between the Norwegian salmon business actors and their industrial buyers.
