Published 2023

Read in Norwegian

Publication details

Journal : Computers in Human Behavior Report , vol. 9 , p. 1–17 , 2023

Publisher : Elsevier

International Standard Numbers :
Printed : 2451-9588
Electronic : 2451-9588

Publication type : Academic literature review

Contributors : Eg, Ragnhild; Demirkol Tønnesen, Özlem; Tennfjord, Merete Kolberg

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian


No social media user sees the same feed. These platforms are personalized to the individual with the aid of algorithms that filter and prioritize content based on users' demographic profiles and personal data. On the one hand, this personalization aids the user by making the service more relevant, for instance by curating information of interest. On the other hand, personalization introduces potential risks associated with privacy concerns, lack of autonomy and control, as well as limited diversity of information. This scoping review presents an overview of the current state of knowledge of social media personalization from different research domains, providing insight on social media users’ algorithmic awareness, their customization habits, their interactions with curated content, and the debate on how algorithms may create closed information outlets. It also provides a condensed overview of the different terminology used across domains, in the form of a glossary.