Published 2022

Read in Norwegian

Publication details

Journal : Journal of Adolescent & Adult Literacy , vol. 2023 , p. 239–248 , 2022

Publisher : John Wiley & Sons

International Standard Numbers :
Printed : 1081-3004
Electronic : 1936-2706

Publication type : Academic article

Contributors : Bell, Ashley Rebecca; Tennfjord, Merete Kolberg; Tokovska, Miroslava; Eg, Ragnhild

Issue : 66

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Kjetil Aune
Chief Librarian


Social media platforms rely on algorithms to filter and select content, thereby personalizing every individual's social media experience. Many use social media without awareness of this personalization and its impact, pointing to a need to both understand and improve literacy among active social media users. This qualitative study addresses adolescents' social media literacy through an investigation of their experiences with personalization on social media, aiming for a nuanced perspective of their outcomes. A thematic analysis of eight focus group interviews with 47 students aged 15–19 years uncovered two main themes: (1) diverse levels of adolescents' awareness and familiarity with personalization and (2) positive, negative, and mixed emotions toward personalization. Theme one uncovered that although the adolescents were largely unfamiliar with the terminology, when prompted, most of them could provide examples of personalization, whereas theme two revealed that adolescents appreciated relevant content and yet were uneasy about certain features.