Published 2020

Read in Norwegian

Publication details

Journal : Aquaculture Economics & Management , p. 25 , 2020

Publisher : Taylor & Francis

International Standard Numbers :
Printed : 1365-7305
Electronic : 1551-8663

Publication type : Academic article

Contributors : Cojocaru, Andreea-Laura; Iversen, Audun; Tveterås, Ragnar

Research areas

Farmed fish

Economy and profitability

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian


The value chain for farmed salmon has experienced substantial changes over the past decades as a result of innovation in production technology, logistics, distribution and marketing that have helped facilitate the rapid production growth. The high level of control over the production environment in principle makes it possible for Atlantic salmon to be tailored on a number of product attributes or dimensions in response to requirements from different customer groups. However, when compared to meat production, differentiation in farmed salmon remains limited, pointing to a still immature industry. Based primarily on interviews with Norwegian producers, we offer an overview of the prominent differentiation strategies today and discuss barriers to further differentiation.