Consumer demand and quality assurance: segmentation basis and implications for chain governance in the pork sector
Grunert, Klaus Gunter; Wognum, Nel; Trienekens, Jacques; Wever, Mark; Olsen, Nina Veflen; Scholderer, Joachim
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Publication details
Journal : Journal on Chain and Network Science , 2011 , vol. 2 , pp. 89–97
Publication type : Academic article