How customer requests may lead firms astray: conceptual issues and an empirical illustration
Grønhaug, Kjell; Sogn-Grundvåg, Geir
Publication details
Journal : Marketing Intelligence & Planning , vol. 26 , p. 496–507 , 2008
International Standard Numbers
:
Printed
:
0263-4503
Electronic
:
1758-8049
Publication type : Academic article
Issue : 5