How customer requests may lead firms astray: conceptual issues and an empirical illustration - Nofima

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Published 2008

Read in Norwegian

Publication details

Journal : Marketing Intelligence & Planning , vol. 26 , p. 496–507 , 2008

International Standard Numbers :
Printed : 0263-4503
Electronic : 1758-8049

Publication type : Academic article

Contributors : Grønhaug, Kjell; Sogn-Grundvåg, Geir

Issue : 5

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no

Contacts:

Geir Sogn-Grundvåg

Geir Sogn-Grundvåg

Senior Scientist