Responding to eroding competitive advantages: observations from the Norwegian seafood industry
Sogn-Grundvåg, Geir; Grønhaug, Kjell; Lorentzen, Lorentz Thode; Bendiksen, Bjørn Inge; Gilmore, Audrey
Publication details
Journal : Marketing Review , 2007 , vol. 7 , no.3 , pp. 235–246
Publication type : Academic article