From commodity to brand: antecedents and outcomes of consumers’ label perception
Publication details
Journal : Journal of Product & Brand Management , vol. 20 , p. 368–378 , 2011
Publisher : Emerald Group Publishing Limited
International Standard Numbers
:
Printed
:
1061-0421
Publication type : Academic article
Issue : 5
Links
:
DOI
:
doi.org/10.1108/10610421111157...
If you have questions about the publication, you may contact Nofima’s Chief Librarian.
Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no