From commodity to brand: antecedents and outcomes of consumers’ label perception

Publication details

Journal : Journal of Product & Brand Management , vol. 20 , p. 368–378 , 2011

International Standard Numbers :
Printed : 1061-0421

Publication type : Academic article

Contributors : Norberg, Hans Martin; Mæhle, Natalia; Korneliussen, Tor

Issue : 5

Links :
DOI : doi.org/10.1108/10610421111157...