In search of the sources of brand personality

Publication details

Journal : International Journal of Market Research (IJMR) , vol. 53 , p. 95–114–20 , 2011

Publisher : Sage Publications

International Standard Numbers :
Printed : 1470-7853
Electronic : 2515-2173

Publication type : Academic article

Contributors : Mæhle, Natalia; Supphellen, Magne

Issue : 1

Links :
DOI : doi.org/10.2501/IJMR-53-1-095-...