Processes and Outcomes of Distrubutor Brand New Product Development: An Exploratory Examination

Publication details

Journal : International Journal of Retail & Distribution Management , vol. 38 , p. 379–395 , 2010

Publisher : Emerald Group Publishing Limited

International Standard Numbers :
Printed : 0959-0552
Electronic : 1758-6690

Publication type : Academic article

Contributors : Olsen , Nina Veflen; Sallis, James

Issue : 5

Links :
DOI : doi.org/10.1108/09590551011037...