Translating barriers into potential improvements: the case of new healthy seafood product development
Altintzoglou, Themistoklis; Hansen, Karina Birch; Valsdottir, Thora; Odland, jon Øyvind; Martinsdottir, Emilia; Brunsø, Karen; Luten, Joop
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Publication details
Journal : Journal of Consumer Marketing , 2010 , pp. 224–235
Publication type : Academic article