Consumers` perceptions of the dimensions of brand personality

Publication details

Journal : Journal of Consumer Behaviour , vol. 10 , p. 290–303 , 2011

International Standard Numbers :
Printed : 1472-0817
Electronic : 1479-1838

Publication type : Academic article

Contributors : Mæhle, Natalia; Otnes, Cele; Suphellen, Magne

Issue : 5

Links :
DOI : doi.org/10.1002/cb.355