Consumers` perceptions of the dimensions of brand personality
Mæhle, Natalia; Otnes, Cele; Suphellen, Magne
Read publication here:
DOI
:
doi.org/10.1002/cb.355
Publication details
Journal : Journal of Consumer Behaviour , 2011 , vol. 10 , no.5 , pp. 290–303
Publication type : Academic article