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Forming Brand Personality: Company-based vs. Consumer-based sources

Published 2009

Read in Norwegian

Publication details

Journal : Advances in Consumer Research , vol. 36 , p. 899–900–2 , 2009

Publisher : Association for Consumer Research

International Standard Numbers :
Printed : 0098-9258

Publication type : Academic article

Contributors : Supphellen, Magne; Mæhle, Natalia; Xie, Chunyan

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no