Pursuing opportunities - Why so many fail and so few succeed
Ottesen, Geir Grundvåg; Grønhaug, Kjell
Summary
Originality/value - Provides insights into the under-researched question of why so many firms fail and so few succeed in their pursuit of opportunities.
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Publication details
Journal : European Journal of Marketing , 2006 , vol. 40 , no.01.feb , pp. 100–112
Publication type : Academic article