HomeResultsPublicationsNiche firms and marketing strategy – An exploratory study of internationally oriented niche firms

Niche firms and marketing strategy - An exploratory study of internationally oriented niche firms

Published 2009

Read in Norwegian

Publication details

Journal : European Journal of Marketing , vol. 43 , p. 1378–1391 , 2009

Publisher : Emerald Group Publishing Limited

International Standard Numbers :
Printed : 0309-0566
Electronic : 1758-7123

Publication type : Academic article

Contributors : Toften, Kjell; Hammervoll, Trond

Issue : 11/12

Links :
DOI : doi.org/10.1108/03090560910989...

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no