Niche firms and marketing strategy - An exploratory study of internationally oriented niche firms

Publication details

Journal : European Journal of Marketing , vol. 43 , p. 1378–1391 , 2009

International Standard Numbers :
Printed : 0309-0566
Electronic : 1758-7123

Publication type : Academic article

Contributors : Hammervoll, Trond; Toften, Kjell

Issue : 11/12

Links :
DOI : doi.org/10.1108/03090560910989...