Hybrid High-Involvement in Marketing and Communication: How to Enable a Start-up Culture in Corporations to Enhance Innovation

Publication details

Journal : Transfer Zeitschrift für Kommunikation und Markenmanagement , vol. 65 , p. 36–42 , 2019

International Standard Numbers :
Printed : 2628-3409

Publication type : Academic article

Contributors : Prexl, Katja-Maria

Issue : 1

Links :
OMTALE : http://www.transfer-zeitschrif...
ARKIV : http://hdl.handle.net/11250/26...