Hybrid High-Involvement in Marketing and Communication: How to Enable a Start-up Culture in Corporations to Enhance Innovation

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Published 2019

Publication details

Journal : Transfer Zeitschrift für Kommunikation und Markenmanagement , vol. 65 , p. 36–42 , 2019

International Standard Numbers :
Printed : 2628-3409

Publication type : Academic article

Issue : 1

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