Evoking premiumness: How color-product congruency influences premium evaluations

Publication details

Journal : Food Quality and Preference , vol. 64 , p. 103–110–8 , 2017

Publisher : Elsevier

International Standard Numbers :
Printed : 0950-3293
Electronic : 1873-6343

Publication type : Academic article

Contributors : Lyons, Sarah Joy; Wien, Anders Hauge

Links :
ARKIV : http://hdl.handle.net/11250/24...
DOI : doi.org/10.1016/j.foodqual.201...