Differences and Similarities between Impulse Buying and Variety Seeking: A Personality-based Perspective

Publication details

Journal : Psychology & Marketing , vol. 33 , p. 36–47 , 2016

Publisher : John Wiley & Sons

International Standard Numbers :
Printed : 0742-6046
Electronic : 1520-6793

Publication type : Academic article

Contributors : Olsen, Svein Ottar; Tudoran, Ana Alina; Honkanen, Pirjo; Verplanken, Bas

Issue : 1

Links :
DOI : doi.org/10.1002/mar.20853