Differences and Similarities between Impulse Buying and Variety Seeking: A Personality-based Perspective
Olsen, Svein Ottar; Tudoran, Ana Alina; Honkanen, Pirjo; Verplanken, Bas
Read publication here:
Publication details
Journal : Psychology & Marketing , 2016 , vol. 33 , no.1 , pp. 36–47
Publication type : Academic article