Differences and Similarities between Impulse Buying and Variety Seeking: A Personality-based Perspective

Publication details

Journal : Psychology & Marketing , vol. 33 , p. 36–47 , 2016

International Standard Numbers :
Printed : 0742-6046
Electronic : 1520-6793

Publication type : Academic article

Issue : 1

Links :

DOI : doi.org/10.1002/mar.20853