Published 2014

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Publication details

Journal : Journal of East-West Business , vol. 20 , p. 141–161 , 2014

International Standard Numbers :
Printed : 1066-9868
Electronic : 1528-6959

Publication type : Academic article

Contributors : Grønhaug, Kjell; Sogn-Grundvåg, Geir

Issue : 3

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian
kjetil.aune@nofima.no

Summary

This article addresses some of the challenges of conducting qualitative research across cultures, focusing on the challenges of being a Western researcher conducting in-depth interviews in Russia. To conduct quality business research in a foreign cultural setting, it is important to gain understanding of cultural differences that may influence the research and the means of managing them. Despite of a need for more exploratory and theory-generating studies in international business research and growing recognition of the benefits associated with qualitative methods, there has been little examination of specific challenges arising in their application in an international context. This conceptual article is based on literature addressing qualitative research, elite interviewing, and Russian culture, combined with descriptions of the researchers' experiences. It addresses how culture may challenge cross-cultural business research related to gaining access, balancing power, and attaining openness.

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