Published 2006

Read in Norwegian

Publication details

Journal : Journal of Consumer Behaviour , vol. 5 , p. 281–291 , 2006

International Standard Numbers :
Printed : 1472-0817
Electronic : 1479-1838

Publication type : Academic article

Contributors : Kubberød, Elin; Ueland, Øydis; Risvik, Einar; Henjesand, Inge Jan

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian


Recent studies have examined young females' negative sentiments toward meat in the western world. This paper explored the role of variousfactors that may trigger disgust with meat and hence avoidance of red meatamongyoungfemales. These include negative body esteem, disgust motivations related to ideational concerns, sensory-affective concerns, and anticipation of negative consequences relating to the consumption of meat. The investigation showed that all of these factors were positively related to disgust with meat, and disgust with meat influenced red meat consumption negatively.