Published 2014

Read in Norwegian

Publication details

Journal : Marine Policy , vol. 46 , p. 137–142 , 2014

Publisher : Elsevier

International Standard Numbers :
Printed : 0308-597X
Electronic : 1872-9460

Publication type : Academic article

Contributors : Kvalvik, Ingrid; Nøstvold, Bjørg Helen; Young, James A.

If you have questions about the publication, you may contact Nofima’s Chief Librarian.

Kjetil Aune
Chief Librarian


Increased focus on sustainable seafood has created a market and a market demand for third party sustainability certification. The Marine Stewardship Council (MSC) is by far the largest and most well-known. Still some countries have chosen a different strategy to provide documentation of their sustainable fisheries. Despite the apparent similar circumstances of the Norwegian and Icelandic fishing industry they initially chose different paths. While Norwegian actors went with the MSC, Icelandic industry decided to develop their own national sustainability programme where they combined sustainability and country of origin. Explanations for the different strategies are found in apparently small differences in the industries' market position, their response to advocacy groups and reputational considerations, the structure of the industry in Norway and Iceland and in the role of fishery in public policy and national discourses.