Coping With Unpredictable Supply: The Role of Flexibility And Adaption

Publication details

Journal : European Journal of Marketing , vol. 46 , p. 1268–1282 , 2012

Publisher : Emerald Group Publishing Limited

International Standard Numbers :
Printed : 0309-0566
Electronic : 1758-7123

Publication type : Academic article

Contributors : Dreyer, Bent Magne; Grønhaug, Kjell

Issue : 10

Links :
ARKIV : http://hdl.handle.net/11250/28...
DOI : doi.org/10.1108/03090561211248...