Coping With Unpredictable Supply: The Role of Flexibility And Adaption
Dreyer, Bent; Grønhaug, Kjell
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DOI
:
doi.org/10.1108/03090561211248...
NVA
:
hdl.handle.net/11250/280042
Publication details
Journal : European Journal of Marketing , 2012 , vol. 46 , no.10 , pp. 1268–1282
Publication type : Academic article