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CrabMarket

Snow crab. Photo: Lidunn Mosaker Boge / Nofima

What characterizes the markets for live snow crab and king crab? Industrial marketing was this project's primary focus.

Last update

Read in Norwegian

Start

10. Sep 2015

End

31. Mar 2018

Funded by

Regional Research Fund Northern Norway RFF

Cooperation

University of Stirling

Project Manager(s):

The project goal was to strengthen Nofima’s research competence within industrial marketing and strengthening the market orientation of northern Norwegian seafood industry.

Live snow crab and king crab were used for the case study, focusing on the South Korean and U.S. market.

Researchers Ingrid Kvalvik and Gøril Voldnes, Nofima, and Jimmy A. Young, University of Stirling
Researchers Ingrid Kvalvik and Gøril Voldnes, Nofima, and Jimmy A. Young, University of Stirling. Photo: Wilhelm Solheim / Nofima

Publications

Levende krabbe i Sør-Korea

Norsk Sjømat, 2016 Article in business/trade/industry journal

Research areas

Market studies

Topics

Crabs and shellfish