Publisher : Matís
Publication type : Report
Series : Matis rapport 6-19
Year : 2019
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The main objective of this work was to summarise current knowledge on fishmeal and fish oil as well as identify the research needs and create a roadmap for future industry-driven research. The main conclusion was that the quality of raw material, fishmeal and - oil are not yet well defined. The real focus by the industry has mainly been limited to nutrients, such as proteins and fats and other components that makeup fishmeal. There has been less focus on the health benefits of dietary contents of fishmeal and –oil and the relationship between processing methods and the nutritional and technical properties of fishmeal. In addition, to proactively strengthen the market position and competitiveness, it is crucial for the industry to achieve a common understanding of the needs of their customers in line with a clear profile of the benefits of their products. A communication strategy as well as a research strategy is needed.
Finally, the identity of the industry needs to be clear and transparent to promote a story about the industry to provide a clear and positive image of the industry to be communicated to the society. This means, that a communication strategy as well as a research strategy must be established, as there is a lack of communication along the value chain from the industry to the consumers. There is still a lack of understanding by the consumers of why fishmeal is produced, the reasons must be communicated in such a way that it reaches the average consumer.
The industry members are interested in moving forward to sustain the future growth of the industry. Fishmeal and fish oil production has been prosperous for a very long time, but to remain so, cooperation among all stakeholders is crucial for continued progress.